Orange Shirt Day: Honoring Indigenous Resilience on National Truth and Reconciliation — September 30, 2023

Bimaadzwin • September 28, 2023

Introduction

As the leaves begin to turn and the air grows crisp, September 30th marks a significant day in Canada - National Truth and Reconciliation Day. This day holds a profound significance for Indigenous peoples across the country as it recognizes the painful legacy of residential schools and the ongoing journey towards healing. At Bimaadzwin, an Indigenous business rooted in cultural understanding and respect, we believe it is crucial to acknowledge and commemorate this day, as well as Orange Shirt Day, to remember the missing children and the resilience of Indigenous peoples.

Orange Shirt Day: A Symbol of Resilience

Orange Shirt Day, which is observed on September 30th, is a poignant reminder of the experiences of Indigenous children who were forced to attend residential schools in Canada. The story behind this day originates from the heartbreaking experience of Phyllis Webstad, a survivor of the St. Joseph Mission Residential School. In 1973, at the age of six, Phyllis arrived at the school wearing a brand-new orange shirt her grandmother had gifted her. The shirt was taken away from her upon her arrival, symbolizing the loss of identity, culture, and self-esteem that so many Indigenous children endured in these institutions.

Orange Shirt Day serves as a platform for Indigenous and non-Indigenous people alike to come together in the spirit of reconciliation and remembrance. It embodies the resilience of Indigenous communities and their determination to heal from the deep wounds inflicted by the residential school system.

National Truth and Reconciliation Day: A Time for Reflection

September 30th was officially designated as National Truth and Reconciliation Day in 2021, following the release of the Truth and Reconciliation Commission's final report. This day holds a significant place in Canadian history, as it provides an opportunity for individuals and communities to engage in meaningful reflection, education, and dialogue about the legacy of residential schools.

At Bimaadzwin, we recognize the importance of National Truth and Reconciliation Day as a step towards acknowledging the injustices of the past and working towards a more just and equitable future. We stand in solidarity with Indigenous communities and commit to being part of the healing process.

Moving Forward Together

As an Indigenous business, Bimaadzwin understands that reconciliation is a journey that requires collective effort. We are dedicated to amplifying Indigenous voices, supporting Indigenous-led initiatives, and promoting understanding and respect for Indigenous cultures. Our commitment extends beyond this significant day, as we firmly believe that every day should be a Day of Reconciliation.

In Conclusion

On September 30th, let us wear our orange shirts, hold space for reflection, and come together to honor the strength and resilience of Indigenous peoples. As we observe National Truth and Reconciliation Day and Orange Shirt Day, let us commit to fostering a society where the painful legacy of residential schools is acknowledged, where healing can take place, and where all Indigenous voices are heard and respected.

At Bimaadzwin, we embrace the principles of truth, reconciliation, and unity, and we invite everyone to join us in this essential journey towards a brighter future for all.

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By Bimaadzwin Team September 4, 2025
A moment of remembrance, a call to healing: September 30, 2025 This National Day for Truth and Reconciliation, also known as Orange Shirt Day, invites all Canadians to pause, remember, learn, and act in solidarity with Indigenous survivors, families, and communities affected by the residential school system. It is a day of solemn commemoration and a powerful reminder that Every Child Matters. Why this day matters Established in 2013 through a survivor’s heart-wrenching story, Orange Shirt Day symbolizes not only the tangible losses of identity, culture, language, and dignity, but also the enduring resilience of Indigenous peoples. In 2021, this movement became Canada’s National Day for Truth and Reconciliation—a federal statutory holiday born out of Call to Action 80, reflecting the nation’s commitment to facing an uncomfortable past and working toward repair. Looking ahead: September 30, 2025 As we approach the 5th statutory observance of this deeply significant day and the 13th Orange Shirt Day, it’s an opportunity to engage in collective truth-telling and healing. Across the country, communities, educational institutions, organizations, and individuals will come together—raising the Survivors’ Flag, honouring stories, hosting walks, sharing teachings, and wearing orange in unity. Bimaadzwin’s reflection and commitment At Bimaadzwin, we stand with Indigenous families in their pursuit of justice, healing, and equity. As we observe this day, we remind ourselves that commemoration must be interwoven with lasting action—through supporting survivors, empowering communities, and advancing systemic transformation. Isadore Day, CEO, Bimaadzwin shares: “We stand with First Nations families and communities in seeking justice and healing for the harms caused by discriminatory systems. This day is an opportunity to honour the resilience of our children and their futures—because every child truly matters.” This sentiment echoes Bimaadzwin’s broader work—advocating for the rights of children and families and supporting claims under the First Nations Child and Family Services and Jordan’s Principle settlement, which offers a concrete pathway toward healing. How you can honour Every Child Matters Wear orange to show unwavering support and remembrance. Attend or host community commemorations —from walks and ceremonies to flag raisings. Engage in learning —understand the legacy of residential schools, the 94 Calls to Action, and how reconciliation can be enacted. Support grassroots and Indigenous-led initiatives , including the Orange Shirt Society’s vital education and advocacy work. On September 30, 2025, as we honour the children who never returned home and, with them, the enduring strength of survivors and their communities, let us also affirm our responsibility—to uphold that Every Child Matters not just in name, but in lasting, equitable action and care. Together, may we continue walking the path of truth, healing, and reconciliation—one step, one story, one child at a time.
By Bimaadzwin Team June 19, 2025
National Indigenous Peoples Day 2025